Balenciaga
A last minute Pop-Up Store
Natural Aluminum

Completely setting up a 100 sqm irregular surface for the launch of a new Balenciaga shoe line. Production time: 20 days. Installation time: 8 overnight hours inside Selfridges department store. Challenge: Build interlocking, reusable modules.
The client was provided with a complete package of design solutions, production and assembly of all elements, logistics, and final installation. All of this was accomplished within a relatively tight timeframe during August, without relying on collaborators or suppliers due to italian holiday closures. We leveraged our expertise to find the optimal solution, designing and producing prototypes. The technical office and skilled workers, using our CNC machinery, laser cutting, press brake, and milling machines, achieved the goal of creating a temporary installation that was easy to transport and assemble, with the added feature of being reusable for other events and purposes.
After the material arrived in central London, within one night, 100 square meters of bases were installed, together with interior furnishings to support the launch of the new shoe line.
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